Two great studies done by Parks Associates give us a little inside information on our individual social networking website user…

Social Networking Sites and Popular Activities
Social networking consumers have exposed their desire to use more than just one social networking website. The research done with Parks Associates shows that 45% of social networking site users in the US use more than one network; 16% are using 3 or more! It also goes on to show that 10% of internet households use social networking websites daily and 8% of them read blogs daily. Multimedia activities (watching videos, posting photos, etc.) also maintain a high share around 4%.

As a marketer, this information tell us three important things:

1. Social Networking is getting bigger and is definitely here to stay
2. It’s better to have a profile on many social networking sites
3. In addition to having a profile, you should maintain a blog and lots of multimedia

Thanks to Mashable.com for the lead.