Hey folks, I’m sure you’ve been wondering what’s going on with the MySpace and Facebook Marketing Race!

Not a whole lot of news on MySpace really. The limits and overall techniques from the book still apply. Of course, we have the new redesign and you may have noticed a couple of things relocated. Most notably, many of your networking links are under the main “More” button near the top.

There’s been a lot of hype that MySpace has been “dying,” usually from tech blogs and web stats…

Okay, what to take away from this graph (Alexa.com). We can see the blue line representing MySpace’s page views over the past year, and the other for Facebook. Now, you’ll notice MySpace has a drop in page views, one that would seem to be significant too. There are two reasons for this. To understand the first, we need to take a trip back one year…

Last year, MySpace was really flourishing, about at its peak most would say. What came with all this traffic was a huge surge of spam and MySpace began hard captcha tactics about the end of 2006 and really pushing captcha in 2007. What became of this was a significant decrease in spam, and ultimately page views (from spammers). Of course, you’ll still see spam on the network, but if you think back a year ago, you may remembering opening your mailbox and seeing 1-5 new messages a day!… a rare find now.

Secondly, how does Alexa.com (where the above data statistics are from) work? Glad you asked!

From Wiki:

Alexa ranks sites based on visits from users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape.

Why is this significant? It’s important because Alexa gets most of its data from people that install its toolbar and or widgets. Most people that install these do it for a reason – to get their website up in the rankings on Alexa.com. People that have websites are very tech-oriented, and it’s been well known that the tech-oriented people favor Facebook over MySpace, which is precisely what this graph shows.

So at the end of the day, both networks are still very popular and excellent sources of networking. Neither should be left out of your campaign since they are both the two largest social networks and offer your brand huge growth potential if applied right.