Facebook marketing is an upcoming venture in the promotion world. The website has been expanding drastically, and, with the recent launch of customized applications, the site is harnessing more page views and traffic time then ever before – all the more reason you need to be marketing with Facebook.
The networking capabilities of Facebook are very powerful and with total integration of information. News feeds allow you to track what all your friends are doing. Powerful search options allow you to target with extreme details. Open platform development will continue to allow Facebook to grow, and quite possibly, overtake MySpace in time.
Word of mouth seems to be one of Facebook’s strong areas of marketing with such powerful integration. Viral marketing is one of the fastest forms of promotion and specificly, creative marketing campaigns to provoke such promotion can be extremely effective. Such is the case in many positive public relations campaigns, for example, when Holiday Inn declared towel amnesty day, or with Oprah’s big Car Giveaway with Pontiac. Most creative marketing strategies that use viral promotion can be very effective within the Facebook network.
Here’s some great information on marketing with the site to get you started:
MySpace
